Alexandre Bilodeau (centre)
Alexandre Bilodeau of Quebec killed the men's moguls - and is set to be have endorsement deals chomping at the bit for him and his, frankly, lovely personal story.
You've seen the commercials - Bilodeau with his brother, who he says is his inspiration, with cerebral palsy. But while this whole thing might seem contrived, it doesn't. It's really pretty beautiful.
But naturally, marketers and advertisers are salivating over a story like that. Bilodeau is estimated to make $1-million from endorsements since winning the gold, reported the Globe and Mail.
However, of course it's not as much as what American athletes can pull - but it's nice to know a good Canadian boy is getting some attention.
